#PricelessToMe was an integrated multi-platform campaign that rallied Australians together to celebrate the priceless moments that tennis delivers.

Whether it’s cheering on from the stands at Melbourne Park, watching nail biting matches with loved ones at home, or kicking off the new year in style with partners, each year McCanns platform AO campaign helps tennis fans explore priceless experiences across 40+ destinations.

For the 2023 AO, we created a star-studded campaign for Mastercard featuring; former World No. 8 Alicia Molik, Paralympic Gold Medallist Heath Davidson, Blind & Low Vision Australian B2 champion Courtney Webeck, Blind & Low Vision Australian B3 champion Mick Leigh and Mastercard ambassador and former World No. 1 Jim Courier.