Pioneering modern pole dancing.
The problem: Sydney Pole’s website didn’t meet the excellence and sophistication of the studio.
As the sole creative in the business, I worked with developers to design a new site experience. From here - we teamed up with renowned photographer Cole Bennetts to showcase the brilliant talent.
“stripping down to dance is bloody terrifying”
I created snackable social content that was relatable, silly and made potential students feel welcome. For many pole dancing is seen as ‘sexy’ and therefore daunting - so my focus was to shift perception and make it feel human. Each piece of content was written, filmed and edited by myself.
